QBookshop UK
Welcome To QBookshop UK!

Browsing From the US?
QBookshop Worldwide

Design Matters: Portfolios 01

An Essential Primer for Today's Competitive Market

Print Like
75 People Like This
Author:

Maura Keller

Format: Flexibound, 192 Pages
Item: 191712
ISBN: 9781592536023
Specs
Illustrations: 250
Size: 8.25 x 10.25 x .62
Published: May 1st 2010
DC: AQ
Price: £16.99
Buy The Book

During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators.

 

This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.

Maura Keller is a writer and editor. In addition to freelance writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.

Submit Your Review
Giveaway
Socialise
Craft crazy?

We've launched a brand new twitter feed for UK craft lovers. Follow CraftsideUK for all the latest craft news, as well as some great special offers on our huge range of craft titles.