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Design Elements, Color Fundamentals

A Graphic Style Manual for Understanding How Color Affects Design

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Author:

Aaris Sherin

Format: Flexibound, 160 Pages
Item: 193939
ISBN: 9781592537198
Specs
Illustrations: 300
Size: 8 x 10 x .5
Published: January 1st 2012
DC: AQ
Price: £18.99
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order

—See how known pairings and selection methods can be used in real-world projects

—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations

—Realize the basic tenets of color theory as it is broken down into clear and actionable directives

—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Aaris Sherin is a New York based writer, educator and designer. She is
author of the book, SustainAble: A handbook of materials and
applications for graphic designers and their clients
and is founder of
Fit to Thrive a consulting company that is dedicated to addressing
complex design-related issues can occur across media and disciplines.

"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal

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