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Universal Methods of Design
100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
"I was quite intrigued when I received a copy of Bella Martin and Bruce Hanington's Universal Methods of Design, which presents summaries of 100 different research and analysis methods as two-page spreads in a nice, large-format hardback. Could this be the ideal reference for a busy research team with a lot of chewy problems to solve? In short: yes. It functions as a great reference when we hear of a method none of us is familiar with, but more importantly it's an excellent "unsticker" when we run into a challenge in the design or analysis of a study. I have a few quibbles with organization that I'll get to in a minute, but in general this is a book that every research team should have on hand. Overall, the book is a great reminder of (and guide to) the wealth of methodological components one can draw on in designing a research project. It's found a permanent place on my desk-except when one of my team members is borrowing it." - UX Magazine
Thanks so much for this. I reviewed it fully and ran it by two of our most highly respected professors of design management in our grad program. One of them, our legendary Professor Fee, responded as follows: "This is a superb book. It's all right there in a series of two-page spreads. The other thing I like about it is that is makes no pretense about being a directory of sorts. I have read several books by celebrity designers that only showcase others' ideas cloaked in their own rhetoric. This book is frank, deliberate, and easily accessible, and should be a permanent part of every student's library." So needless to say, if it's good enough for Professor Fee, it's good enough for me: I promptly adopted the book for this course, and will no doubt add it to numerous other syllabi because it applies to at least half of the classes I teach each quarter. If Professor Fee's comments are any indication, I imagine many others on our faculty will soon follow. - Savannah College of Art and Design
Canegie Mellon University alum Bella Martin and associate professor Bruce Hanington put their heads together in a study of design methods and the result is Universal Methods of Design. Learn More.
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